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Wednesday, April 27, 2011

Royal Bride's Dress To Be Instant Global Focus

Two billion viewers, 1,900 guests, four bridesmaids and two cakes but when Prince William and Kate Middleton marry on Friday, there can only be one dress.
All eyes will be on Kate's wedding gown as she makes the long walk down the aisle at Westminster Abbey, as a symbol of her personality, her style and
crucially, what kind of queen she may one day become.
"It's the dress that is going to receive the most instant and global attention ever," said Edwina Ehrman, curator of a forthcoming exhibition on wedding gowns at the Victoria and Albert Museum in London.
Palace officials have refused to divulge details of the dress to ensure the maximum impact when Kate steps out of the car but also ensuring that expectations are impossibly high. "This dress is so much more than a dress," said Alexandra Shulman, the editor of the British edition of Vogue, in a recent article.
"Her dress is not simply her wedding dress but a big flag, symbolising her taste, her commitment (or otherwise) to fashion, her attitude to money at a time when the country is in economic doldrums."
From the moment she appears, Kate's gown will become the subject of countless blogs and Tweets, while retailers will move quickly to get reproductions on the high streets and the image printed on souvenirs. "We have to remember that this dress is going to be seen forever. She is our future queen," said Caroline Castigliano, a British wedding dress designer.
The media have named several candidates to make the gown. Much attention has surrounded Sarah Burton, a British designer and creative director at Alexander McQueen, who was reportedly recommended to Kate by Shulman.
Other fashion editors have tipped Sophie Cranston, a relative unknown who worked for McQueen before setting up her own label, Libelula.
But in the absence of hard facts, experts are left to speculate on what kind of dress would suit Kate and what would be fitting of the bride of the second-in-line to the throne.
William's mother Diana wore a voluminous fairytale gown with a huge train when she married Prince Charles in 1981, but modern fashion demands something sleeker. Kate will also want to make the most of her slim figure.
However, she must also meet the demands of her 13th century Gothic surroundings, not to mention the expectations of the assembled guests and the estimated two billion viewers watching on television at home. "Westminster Abbey is a vast building and she will look like a tiny speck unless she wears something with some length in a train, or volume," Ehrman told.
The dress will almost certainly be white and most commentators believe Kate will wear a veil, although whether this will be accompanied by a tiara, the ultimate royal accessory, depends on what image Kate wants to project. "The unknown is how far she's going to present herself as absolutely the traditional bride, and how far her designer might collaborate with her just to give her that bit of difference," Ehrman said.

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