Tuesday, February 14, 2012
"The Twilight Saga: Breaking Dawn--Part 1" Got off To A stronger Start
The Twilight Saga: Breaking Dawn Part 1" got off to a stronger start on home entertainment than the last "Twilight" movies, selling 3.2 million DVD and Blu-ray discs over the weekend.
That is 18 percent more than the 2010 "The Twilight Saga: Eclipse" took in its first weekend of home release in December 2010. "Eclipse" sold 2.7 million units its first weekend of release.
The discs went on sale at midnight on Saturday timing reserved for big titles. Target and Walmart stores each sold exclusive versions of "Breaking Dawn" DVDs and Blu-rays, and held special events just after midnight Saturday morning.
Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over "Eclipse," and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie. "The Twilight Saga: Breaking Dawn Part 1" was released in theaters on November 16, 2011 and has grossed more than $700 million worldwide.
The second installment in "Breaking Dawn" and the final episode of the "Twilight" series is scheduled for a November 16 theatrical release.