Taxi hailing company Careem introduced women drivers in Pakistan, a rare intiative in a country where women account for only 22 % of workforce. Careem has a larger market share than rival Uber in most of the 32 cities in Middle East, South Africa and Pakistan region. At first it will operate in Pakistani cities, Islamabad, Lahore and Karachi. It is a new idea for Pakistan; taxis driven by women, who will pick both male and female passengers. Zahra Ali heard heard from a friend about Careem, and thought it would be an honorable way to to support her two whom she is raising alone after the death of her husband two years ago. She had just enough money to buy a car and got her driving license this year. In the sweltering city of Karachi, demand for secure taxis is strong among women.
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