Instant Messaging On Chat App Has Overtaken The Traditional Texting

Instant messaging on chatApp such as WhatsApp has overtaken the traditional SMS test messager forte first time, according to research firm informa. Informa said almost 19 billion messages were sent per day on chat app in 2012, compareed with 17.6 billion SMS texts. The shifty is likely to have a big impoact on mobile operators for whom texts have been a key revenue source. Palmila Clarck of Informa said some operators were already "seeing declione in their messaging revenues". According to separate estimates reseasrch firm Ovum, more than $ 23 bn of SMS revenues was lost in 2012 due to popularity of chat apps. Informa said it expected the messaging on chat apps to even grow further during the coming years. It has projected that nesrly 50 billion messages will be sent per day using these app in 2014, compared with just 21 billion messages sent through traditional SMS's. However, it said that despite the growing gap between the two, SMS will continue to remain key player in the sector.