It is reported that the Pakistan is the third biggest market of the world for the largest multi national companies. And this market is expanding by 8 % increase annually. Cursing price hike the small shop keepers have opened big super stores. During the current year 250 new big shopping malls have been opened in the big cities of Pakistan. The sale of Nestle company products have doubled this year as compared to previous year and this company is selling products worth Rs one billion per day. Fast food franchises have million ruppee business per day. According to Blooberg's report people of big cities have fast trend towards fast foods and a family in Pakistan spend average 40 percent of its income on eating fast foods in restaurants that is more than those of India. Bangladesh, Indonesia and Turkey. As most of the women in Pakistan are serving so they prefer to call for foods from restaurants rather than cooking at home. Therefore, the fast food sale is increasing in Pakistan day by day as most of the people prefer to eat outside on the eve of celebrations, marriages and pic nics other special occasions. So the foreign fast food franchises are thinking to double their branches in Pakistan.
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