In today's increasingly web-oriented, digital world, it is easy to forget that posting photographs and other sensitive information can come back to haunt you. Between the dangers of sexting, virtual relationship gone awry, and general overexposure, the internet can become a very inhospitable place for some people. Read on to learn how a firefighter and a single mom suffered real life consequences for uploading racy photographs online, and remember internet is forever. In 2013, 26-year-old Firewoman Clare Deloughrey, posed for a series of racy photographs for a photographer friend. In the pictures, Deloughrey is shown coming home from her job as volunteer firefighter, smoke detector installer and safety councillor in her uniform with black soot on her face. She then slowly removed her uniform, showered and tried on sexy lingerie, while the photographer snapped hundred of photos some of which were topless. The images were put online on photographer's website, where a fellow firefighter happened to see them and alertd the employer. Deloughrey's employer, Greater Manchester Fire and Rescue service, immediately launched an investigation and evetually fired the young lady mother of one. Their complaint was not that Deloughrey posed for the nude pictures but that their logo had been featured in some of the images and they feare that their brand had been used without permission. Though Deloughrey complained that their decision was sexiest because male fire fighters pose shirtless for calenders and other promotional materials, legally her employer was in the right. A Spokesperson for the fire department replied to the Deloughrey's accusations of sexism with the following statement," What our staff do in their private lives is a matter for them, however, when they do so using our brand, they are representing our organisation. It would not matter if they are male or female, paid or unpaid, we would not want our brand used in any commercial venture without our permission."
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